Downloads: many people know the term SEO (Search Engine Optimization) as the positioning of web pages in search engines. But what is the OSA?

Currently, in Spain alone, more than 90% of people have a mobile connection. And of this percentage, around 80% have a smartphone.

For this reason, the term ASO begins to emerge, which is nothing more and nothing less than the positioning of apps in application stores.

What Is The OSA?

ASO, or App Supply Optimization, is the set of techniques used to make your application visible in the app stores. In other words, while SEO is responsible for obtaining a better position in search engines, ASO positions an application in its virtual stores.

Several factors must be busy into account to create a good ASO strategy. Today, I am successful in talking about one specifically: the application file. Where the different characteristics of your app are gathered, such as the name, description, and screenshots, among others.

Why Is The Tab So Important To Improve The Positioning Of Your App?

Your App

How many times before downloading an application have you looked at the icon, the description or the screenshots? Always, right? And how many times have you decided not to download an application because you did not understand its functionalities or because the icon did not give you confidence?

For this reason, the file is a key aspect for users to decide whether to download your application or not, since, through it, they will be able to know the main functionalities that your app can provide them.

Issues To Take Into Account In Your Application File

Google Play and the App Store are the two most popular app stores with the most significant number of users. Although the optimization of both stores is similar, some factors differentiate them and that you must take into account when creating your application file.

1- Important features in Google Play

Google Play is the store or digital distribution platform for mobile applications developed by Google for Android devices.

Next, I show you the most important factors to take into account to create your application listing on Google Play:

  • Application name: one of the most critical aspects of your app’s positioning is knowing how to choose the appropriate word or title. In Google Play, only 50 characters are allowed. For this reason. It is sensible to select a concise title that perfectly describes the primary function of your application and. If possible, includes the most important keyword.
  • For example, AliExpress- Buy easily, live better. Or MiTele- TV a la carte. As you can see, they are exact names that help the user know the application’s main functionality.
  • Icon: Although this does not directly influence ASO positioning. It does help draw the user’s attention. For this reason. A well-designed icon following the values of your application dramatically affects the increase in downloads.
  • Description: the maximum number of characters allowed in the. Google Play description is 4000. It is recommended that it belong and includes a minimum of 350 words. Repeating the keyword different times throughout the text.
  • Explain the main functionalities of your application in more detail and if the app has obtained an award or citation in any medium. Try to name it in the description.
  • The featured image consists of a landscape image added to the file as if it were a cover. Make sure it summarizes the main functionality of your application.
  • Screenshots: the screenshots of an app are essential to obtain a more significant number of downloads since they can visually show the app’s main functionalities and appearance. Google Play allows you to add up to 8 screenshots or screenshots.
  • Promotional video: apart from the screenshots, Google Play allows you to add a promotional video between them. Try to summarize, preferably in less than 1 minute, the functionalities of your application in a creative way that catches the attention of your target audience.
  • Type of the app: in Google Play, there are only two options: applications and games. Choose the one that best outfits the theme of your app.
  • Categories – Only one type is allowed to be added in this app store downloads. For this reason, it is significant to select it properly so as not to generate confusion in the user.

2- Factors to consider in the App Store

App Store is a service created by Apple which allows users to search and download computer applications from the iTunes Store or the Mac App Store downloads.

Next, I list the main characteristics of an application listing in the App Store:

  • App Name downloads – The maximum number of characters allowed in the name on the App Store is 30. This plays a critical role in how users discover you on the Apps Store. Choose a simple and memorable name that is easy to spell and indicates what your app does. Stay distinctive. Evade words that use generic terms or are too similar to existing app names.
  • Subtitle – An app’s subtitles appear below the name and can be up to 30 characters long. Its main objective is to summarize the functionality of your application in a clear and concise sentence. Avoid generic subtitles, such as “the best app in the world.” Instead, consider using them to highlight typical features or uses of your app in a language that suits your target audience.
  • Icon: the icon of your application is one of the first elements that the user sees when opening your app page. Therefore, it is essential to make an excellent first impression that communicates the quality and purpose of your app. Work with a graphic stylish to create a simple and recognizable icon. Try testing different options to determine which one is more recognizable and meaningful to your target audience. To ensure it’s readable at all sizes, avoid adding unnecessary visual details.
  • Description – Add an exciting report highlighting your app’s main features and functionality. The ideal description is a concise and informative paragraph followed by a shortlist of principal components. It is recommended to add the main competitive advantages of your app, that is, what makes your application different from the others.
  • Communicate in the tenor of your brand and use terminology that your target audience will rise and comprehend. The first verdict of your description is the most important: it summarizes the functionality of your app in such a method that the user does not need to hit the “read more” button. If you decide to mention a prize. I recommend putting it at the end of the description or as part of the promotional text.
  • Promotional text – Your app’s promotional text appears at the top of the description and is up to 170 characters long. You can update the promotional text at any time without having to submit a new version of your app. Consider using promotional text to share the latest news about your apps, such as limited-time sales, upcoming features or content. Or other events within your app.
  • Screenshots downloads: This is one of the factors that the user considers the most when downloading the application since it is a way to show him what your application will look like more visually. The App Store gives the option to upload up to 5 screenshots.
  • Promotional video: In Google Play, in the App Store. It is also allowed to include a short video among the screenshots to promote and inform.
  • Users about the most critical aspects of your application. Promotional videos can be up to 30 seconds long and include images captured on the device to showcase the experience of using your app. You can feature up to three promotional videos for the app in your listing and include them in all available App Store languages.
  • What’s New – Use the “What’s New” section to communicate changes to your app to users. This text appears on the product page and the Updates tab. If you’ve added a feature or fixed a bug based on feedback. Use What’s New to let users know. List new features, content, or functionality in order of importance. And add calls to action that you think will excite the user.
  • Categories – Unlike Google Play. You can assign two types to your app so users can find it while browsing the App Store. The parent category you select is essential to your app’s discoverability on the App Store. This will be the one that will appear when users browse by category or filter search results. Be sure to select the main category that best describes your app’s primary function.
  • As you may have seen. Your product file is essential for your application to be among the best positions in the virtual application stores.
  • I hope I have guided you to get more downloads! But remember. If you manage to get your app downloaded. Try to keep your users and retain them by updating and adapting the app to their needs. And listening to their complaints in the comments of the ratings.