SMS marketing is an exciting strategy for brands that want to reach consumers quickly and effectively. That makes it an excellent way to surprise people in a short amount of time. After all, 90% of SMS are read in less than 3 minutes, leading to higher sales.
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It is a technique that uses SMS sending to impact the consumer using professional and instant messages. These short messages are intend to communicate exciting opportunities, updates, offers, and alerts to customers.
Although other platforms have made significant progress, the reality is that SMS is still very effective and is a strategic resource to be use in marketing.
They can be used in various ways. Some of the cases where it is a good idea to send bulk SMS are:
Short-term promotions from retailers or e-commerce
Promotions and coupons are an excellent way to attract more people to the store or website. If a promotion is carried out for a limited time, it is convenient to reach more individuals, and SMS is a perfect channel for this.
Urgent updates on events or customer orders
In an event, there can be changes in its planning and execution. The more people attend the event, the more complicated it is to communicate the information. With SMS, this is solved since cancellations, changes or updates are quickly report.
If appointments are given in a business, it’s frustrating when some customers forget appointments and are late or don’t show up. That affects the schedule and has given that space of time to another person. One solution is to send SMS to make sure clients don’t forget their appointment.
We can find several advantages when implementing SMS in our Marketing strategies, apart from the well-known cost-benefit.
It is not a matter of sending SMS messages right and left but knowing what we want to communicate in the message. In other words, before starting the campaign, the goal that is expect to be achieve must be establishe
If you already know the objective to achieve with your SMS Marketing campaigns, the next thing is to create a customer database that wishes to receive this type of communication. If customers are not ask for permission, we could incur a crime.
SMS Marketing has a maximum of 160 characters, so the message must be concise and direct, always including a link to unsubscribe from the service to give the client the possibility of cancelling the sending of messages. [SMS] at any time.
If you send too many SMS, there may come a time when customers feel it is a nuisance and even more so if you have not asked for their consent to send them the messages. Moreover, it can even be consider spam.
Many times it is not necessary to offer promotions. However It is enough to make the customer feel essential to understand that the offer is not for everyone. An [SMS] also gets feedback to improve the service and learn about customer satisfaction.
After developing and applying the SMS Marketing project, However it is convenient to analyze what has worked well and not and correct errors. We can evaluate criteria to know if a campaign has been successful or not, such as the click rate, conversions and bounces.
In conclusion, SMS Marketing campaigns have a high success rate and can work perfectly combined with other channels. But we must also consider certain elements such as schedules or the way we address the client so that it works correctly.
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